Fashion Show of Iranian Ethnic Groups in the 2023 Asian Cup (Qatar)

The display and parade of Iranian ethnic clothing at the Asian Nations Cup conveys a message of peace from Iranian women to the Middle East and the world.

The diversity of colors and complete coverage are key aspects of Iranian traditional clothing, some of which have a history of thousands of years, reflecting the artistic diversity and taste of the Iranian people.

Hadis Pazouki, the CEO of the National Fashion and Clothing Foundation and the main organizer of this event, stated that Iran showcased its ethnic clothing for the first time in a global event through a professional fashion show group comprised from various nationalities such as Ukrainian, Palestinian, Turk, French, Russian, and others. This sends a clear message that the culture and tradition of the Iranian people have evolved through unity, harmony, joy, dignity, and beauty. The return of the new generation to their clothing culture, along with its reinvention and the preservation of Iranian authenticity, paves the way for the artistic flourishing of future generations in Iran.