The Two-year Program

In line with the vision and mission of the foundation and with a look at the strategies, a two-year program has been designed at a macro level. This program aims to focus on Persian clothing as the central point of attention with a comprehensive and holistic approach. We hope that by running the program, the National Foundation of Fashion, Clothing, and Lifestyle could transform into a credible and trustworthy source for the fashion industry and be able to introduce Persian clothing to the world as a luxurious and modest attire.

Road map

In order to achieve a coherent and integrated program, a roadmap has been designed for the National Foundation of Fashion, Clothing, and Lifestyle.

Production of Modest Literature and Persian Clothing

To achieve the vision and fulfill the assigned mission, the most important basis is the production of modest literature and Persian clothing not only important for Iran but also internationally. This includes the formulation and definition of the message and concept of Persian clothing, Iranian art, the capabilities of Iranian cultural heritage and handicraft industries in the fashion and clothing industry, the capacities of raw materials (sustainable fashion), and Iranian weaving and sewing methods.

Production and Publication of Textual Content

Editing and publishing articles in Persian / English / Arabic
Editing and publishing captions on social networks in Persian / English / Arabic
Copywriting and Content Production for websites in Persian / English / Arabic
Screenplay/Film Script production
Editing and publishing electronic magazines in Persian / English / Arabic
Editing and publishing books
Editing and publishing stories about brands / clothing / jewelry / accessories / perfumes
Producing and publishing annual reports on the modest fashion and clothing industry

Production and Publication of Audio Content

Production and publication of podcasts
Production and publication of music for performances/shows/festivals
Design and production of radio programs

Production and Publication of Pictorial Content

Professional photography of clothing/jewelry/accessories/perfume/…
News photography of events and activities
Production of modest fashion photos for content creation and modeling
Modeling photography in line with modest fashion
Branding for the Foundation and products offered by the Foundation
Design and implementation of advertising materials in line with modest fashion and Persian culture
Design and distribution of icons/vectors/fonts/stickers/GIFs etc. in line with modest fashion for content production

Production and Publication of Video and Technological Content.

Producing and creating advertising teasers/ Culturalization
Producing vlogs and publishing them via YouTube, … Producing and creating films/series/animations/stop motion/…
Producing Teasers for news coverage of events
Launching the modest fashion and Persian Clothing broadcast
Producing content based on VR (Virtual Reality)
Producing and publishing video casts
Designing and producing games
Website/app development

Production, Preparation, and Implementation of Tangible Content

Design and production of clothing in accordance with modest fashion and Persian attire
Design and production of workwear
Design and production of clothing suitable for Islamic-Iranian ceremonies and traditions
Design and production of Gifts
Design and production of fabric focusing on cultural heritage and handicrafts
Design and production of accessories/jewelry/perfume/shoes, etc. in line with Iranian art symbolism
Design and production of sculptures/plaques/gifts.

Designing and Holding Events

Performance as a fashion show accompanied by music, fragrance, lighting, decoration, and the use of technology and video walls
City performances inspired by Iranian architecture, designing Flower and Bird and Iranian patterns’ stands/street performances. Organizing fashion festivals with special themes (environment, focus on women, technology, etc.)
Organizing TEDx for fashion
Video mapping in the field of fashion
Holding narrative and documentary film festival for fashion
Holding master classes with international teachers
Holding master classes outside the country with Iranian instructors
Organizing a week of collaborative thinking in the field of fashion with topics related to Iranian handicrafts, culture, sustainable fashion, and hijab
Running advertising/cultural campaigns

Design and launch of Fashion Cafe

A cultural and artistic hub for fashion and clothing enthusiasts, especially focusing on modest fashion and Persian clothing
Hosting weekend events with the presence of fashion and clothing startups and creating constructive discussions about designing and producing modest fashion.
Promoting collaboration and introducing industry activists to each other
Organizing events to introduce ideas and designers to investors
Strengthening NGOs in the fashion and clothing industry
Creating an income generation
cycle for the Foundation

All activities, programs, and contents are planned, designed, implemented, and executed in a unified platform and under a consistent brand identity.