About us

Our story

The National Fashion, Clothing, and Lifestyle Foundation was established in July 2012 with the goal of organizing the fashion and clothing industry. The foundation provided a platform for idea owners and producers to collaborate in order to swiftly advance the industry. As of 2023, the Foundation is now under new management, aiming to introduce Persian clothing and showcase the works of talented Iranian artists on a global scale. This strategic move not only aims to garner international attention for these unique creations but also to boost foreign currency earnings.

Vision

The National Fashion, Clothing and Lifestyle Foundation is a reliable, progressive and creative authority, not only in the Persian fashion and clothing industry in Iran, but also internationally.

Strategies

Focus on Iranian capabilities in the fashion and clothing industry

Attention to raw materials, finding methods, design, handicrafts, natural and traditional materials, and the artistic symbolism of Iranian-Islamic art in the fashion and clothing industry and its integration with modernity

Creating and developing international relations in the fashion and clothing ecosystem

Establishing effective and sustainable communication with activists and stakeholders of the fashion and clothing industry at the international level

Attention to sustainable fashion

Raising awareness about environmental issues and social responsibility among fashion designers and artists in the country.

Attention to the entire supply chain of the fashion and clothing industry

Attention to all industrial and artistic sectors of the fashion and clothing industry, from raw materials to sales and related industries such as accessories, jewelry, perfume, etc.

Mission

Policy Making

Decision-making and policy-making in the field of elegant and modest Persian clothing on a large scale.

Model Building

Taste-making and creating a model of modest clothing nationwide and internationally, especially for Muslims around the world.

Guidance

Guiding active players in the fashion and clothing industry of the country towards producing quality products and services in a sustainable manner, and exporting modest Persian clothing based on the value chain.

Culturalization

Raising awareness and culturalization regarding modest fashion and Persian clothing in Iran and internationally, and familiarizing with the original capabilities of Iran in the fashion and clothing industry and Persian clothing.

Values

Convergence

Sustainability

Collaboration & Communication

Heritage

Value creation

Aesthetics and creativity

Modest Lif of Persian Apparel

The National Fashion, Clothing, and Lifestyle Foundation Rebranded

The rebranding of the National Fashion, Clothing, and Lifestyle Foundation was completed in six months during the winter of 1402 after a decade.